Learn more about product marketing, from effective strategies to bring a product to market, to the hard and soft skills you need to succeed in this role. Hear from Allison Milone about best practices for developing a go-to-market strategy, including the resources she’s used to build her product marketing skillset. Allison is a Senior Product Marketing Manager at Epsilon, a technology company under Publicis that is a leader of data-driven personalized experiences at scale.
Name: Allison Milone
Bio: Passionate about the intersection of technology and customer experience, Allison focuses on creating brand loyalty in her product marketing role at Epsilon. With a background in innovation and a MBA from Washington University in St. Louis, she has launched products across mobile, brick & mortar, and web at startups and enterprises. Allison has experimented with nascent stage technology, from augmented reality to robotics, and currently focuses on the go to market strategy for Epsilon’s Loyalty product